Brand Logo
Tigers Logo
Click to upload new logo — PNG or SVG, min 200×200
Brand Details
Campaign Defaults
75%
Enable auto-approval
Offers under $50 value are auto-approved without manual review
Authorized Data Sources
Team Members
Member Role Last Active
SP Sarah Park
[email protected]
Admin Today, 2:14 PM
SC Sarah Chen
[email protected]
Campaign Mgr Today, 11:30 AM
MJ Marcus Johnson
[email protected]
Analytics Yesterday
JP Jennifer Park
[email protected]
Viewer 3 days ago
Notification Preferences
Campaign Launched
Notify when a campaign goes live
Offer Claimed
Alert when fans redeem an offer
Weekly Performance Report
Summary of campaign metrics every Monday
Monthly Billing Statement
Invoice and usage summary at billing cycle end
System Alerts
Critical platform notifications and downtime warnings
Current Plan
Professional
Fan Reach Limit 500,000 / month
Campaigns Unlimited
Data Browser Access Included
Sponsor Network Included
Billing Cycle Annual (saving 20%)
Next Renewal March 1, 2027
Monthly Reach Used 340K / 500K
68% used · resets March 1
Point of Sale Systems
Stadium & Concessions POS
Oracle MICROS
Primary stadium POS — concessions, merchandise, premium dining
Connected
Appetize
Mobile-first stadium POS for express lanes and self-order kiosks
Connected
Toast POS
Club level restaurant and premium suite food & beverage
Not connected
Square for Retail
Pop-up merchandise stands and portable payment terminals
Not connected
Clover POS
Team store and souvenir shop at United Center
Connected
Ticketing Systems
Ticketmaster Archtics
Primary ticketing — season tickets, group sales, single-game
Connected
SeatGeek Enterprise
Secondary market and resale ticket data feed
Connected
NHL Ballpark App
Digital ticketing, upgrades, in-app purchases, check-ins
Connected
CRM & Marketing
Salesforce CRM
Fan database, sales pipeline, season ticket holder management
Connected
Mailchimp
Fan email marketing, newsletters, campaign broadcasts
Connected
Klaviyo
Behavioral email and SMS flows triggered by Perkalate events
Not connected
HubSpot
Sponsor and B2B partnership pipeline management
Not connected
Stadium Technology
Cisco DNA Spaces (Stadium Wi-Fi)
Anonymous foot traffic, dwell time, and zone analytics from stadium Wi-Fi
Connected
Daktronics Digital Signage
In-stadium scoreboard and ribbon board offer display
Connected
Perkalate Offer QR Engine
Dynamic QR code generation for physical offer redemption at stadium
Active
Amazon Just Walk Out
Frictionless checkout data for cashier-less concession stands
Not connected
Analytics & Attribution
Google Analytics 4
Tigers.com and app web analytics for campaign attribution
Connected
Snowflake Data Warehouse
Raw event data export for internal BI and data science team
Connected
Strava (Fan Fitness)
Optional opt-in fitness data for wellness campaign targeting
Not connected
API Keys
Production Key
pk_live_tigers_••••••••••••••••••••••••••••••4f9a
Staging Key
pk_test_tigers_••••••••••••••••••••••••••••••2c7b
POS Integration
pk_pos_tigers_••••••••••••••••••••••••••••••8d3e
Webhooks
Salesforce Fan Sync
Active
https://hooks.salesforce.com/api/tigers/perkalate-sync
offer.claimed campaign.launched fan.connected
MICROS POS Redemption
Active
https://api.blackhawks.com/webhooks/perkalate/redemption
offer.redeemed offer.expired
Klaviyo Behavioral Trigger
Error
https://a.klaviyo.com/api/webhooks/tigers-perkalate
fan.segment_entered campaign.targeted
Event Log
Last 5 webhook deliveries
Event Endpoint Status Time
offer.claimedSalesforce Fan Sync200 OK2 min ago
fan.connectedSalesforce Fan Sync200 OK14 min ago
offer.redeemedMICROS POS200 OK1 hr ago
fan.segment_enteredKlaviyo503 Error2 hr ago
campaign.launchedSalesforce Fan Sync200 OK3 hr ago
Regulatory Compliance Status
GDPR (EU General Data Protection Regulation)
Data processing agreements in place for EU fans. DPA signed with Perkalate.
✓ Compliant
CCPA (California Consumer Privacy Act)
Do Not Sell opt-out enabled. California residents can request data deletion.
✓ Compliant
CAN-SPAM / TCPA
Email and SMS opt-in consent required before campaign targeting. Unsubscribe honored within 24h.
✓ Compliant
COPPA (Children's Online Privacy)
Age verification required. Fans under 13 excluded from all behavioral targeting.
✓ Compliant
Sports Betting Advertising (State)
FanDuel and DraftKings campaigns require age-gating and responsible gambling disclaimers.
⚠ Review Needed
Data Consent & Privacy
Explicit Consent Required
Fans must actively opt in before any data is collected or campaigns are targeted
Data Minimization
Only collect data signals required for active campaigns — no speculative collection
Right to Erasure (Delete on Request)
Fan data deletion requests processed within 30 days across all connected systems
Third-Party Data Sharing
Share anonymized audience segments with sponsor network for co-marketing
Data Retention Policy
Privacy Policy & Legal