5.2x
Return on Ad Spend
↑ +0.8x vs Meta avg
$2.1M
Revenue Attributed
↑ +18% MoM
34%
Avg Redemption Rate
↑ +6% vs industry
$3.80
Cost Per Acquisition
↓ -$1.20 vs last month
2.1M
Verified Fan Reach
Across all campaigns
18
Active Campaigns
3 launching this week
Sponsor ROAS Performance
Revenue generated per $1 spent · ranked by return
Redemption by Fan Segment
Share of total offer claims · 287K total
Superfans (10+ games)
38%
109K
Monthly Revenue Attribution
Sponsor-activated fan campaigns vs. pre-Perkalate baseline · last 12 months
Identity & Signal Quality
Verified fan data depth powering targeting precision
NHL Ballpark
1.8M check-insPartner Network
12 sponsors
Campaign Performance
Ranked by revenue impact
| Campaign |
Reach |
Redeem |
Revenue |
ROAS |
Status |
Superfan Rewards Superfans |
195K |
34% |
$412K |
6.8x |
LIVE |
Gameday Concession Local Fans |
124K |
41% |
$287K |
5.9x |
LIVE |
Family Fan Experience Families |
89K |
28% |
$198K |
4.7x |
LIVE |
Fan Reactivation Lapsed |
195K |
18% |
$156K |
4.8x |
PAUSED |
Season Ticket Upsell High Value |
42K |
52% |
$134K |
7.2x |
LIVE |
Premium Spender Top 10% |
18K |
61% |
$98K |
8.1x |
LIVE |
ROAS vs. Industry
Revenue per $1 of ad spend
2.5x better ROAS than Meta
Cost Per Acquisition
Lower is better
55% lower CPA than Meta
Audience Precision
Identity-verified reach %
2.8x more precise than Meta