Create Campaign

Build targeted fan offers from verified data signals — connect Blackhawks fans across the Wirtz Corporation portfolio

Wirtz Corporation Cross-Brand Intelligence

Connect Blackhawks fan data across Breakthru Beverage distribution, United Center events, and the full sponsor network

Breakthru Beverage United Center Rockford IceHogs Chicago Steel Banner Collective
1
Define Your Audience
2
Set Your Reward
3
Review & Launch
📊
Estimated Reach
Based on current conditions, Perkalate Score filter & sponsor network
187K
Eligible Fans
31%
Est. Redemption
58K
Projected Claims
$3.85
Est. Cost/Conv

Campaign Basics

Name your campaign and set targeting scope

🏒 Sponsor-Powered Fan Campaign

Sponsor Partners

Select sponsors to activate in this campaign — including Wirtz Corporation properties

🍺
Breakthru Beverage
Modelo Modelo
Jewel-Osco Jewel-Osco
United Airlines United Airlines
BMO BMO Bank
Xfinity Xfinity
Advocate Health Advocate Health
Turtle Wax Turtle Wax
Bud Light Bud Light
FanDuel FanDuel
DraftKings DraftKings
Amex Amex
3 selected
⚡ Cross-Brand Reward Flow (Wirtz Portfolio)
Buy Modelo at United Center → Unlock Reward Eligibility → Redeem at Jewel-Osco
Breakthru Beverage Group distributes Modelo — creating a closed-loop between game-day spend and everyday grocery rewards across the Chicago market

Segments

Reusable audience presets — or build custom conditions below

⚡ Min. Perkalate Score Any

📌 My Pinned Data Signals

Your favorite verified signals — click to add as campaign condition

Pinned Signals (click to add as IF condition)

Audience Conditions

Define IF triggers — which fans qualify

🎟️
IF
Home games attended this season ≥ 15
Ticketmaster · verified
Click to edit · 58 verified conditions available
🍺
IF
Modelo/Bud Light purchase at United Center ≥ $30
Breakthru Beverage · partner brand · verified
Click to edit
+
Add Condition

Rewards

Define THEN rewards — what fans receive

🎁
THEN
Free Blackhawks jersey + 25% off Jewel-Osco gameday bundle
Click to edit · 20 reward types available
+
Add Reward

Timing & Budget

When should this campaign run and what's the spend cap?

⏰ Timing
💰 Budget

📱 Fan Mobile Preview

Perkalate
🏒 Chicago Blackhawks
You've attended 15+ games this season. Here's your exclusive superfan reward!
Free jersey + 25% off Jewel-Osco
✓ Verified by Ticketmaster & connected accounts
Campaign Rules: IF Games attended ≥ 15
THEN Free Blackhawks jersey + 25% off gameday bundle

📈 Key Metrics

🎟️ Season Ticket Holders ~14,200
🏟️ Avg Attendance 19,500
👕 Merch Revenue/Fan $127/yr
📱 Digital Engagement +18% YoY

💰 Sponsor ROI Preview

Breakthru / Modelo ~18K reach · $2.40/conv
Jewel-Osco ~11K store visits · $1.90/visit
BMO Bank ~4.8K new accounts · $22/lead

🏒 Wirtz Portfolio Intelligence

BREAKTHRU BEVERAGE LINK
Fans who buy Modelo at United Center → targetable at 3,200+ IL grocery/liquor stores via Breakthru distribution network
UNITED CENTER CO-OWNERSHIP
Cross-target Bulls fans (Jerry Reinsdorf / shared arena) — 2× event activation window per week
AFFILIATE PIPELINE
IceHogs (Rockford) + Chicago Steel fans → Blackhawks acquisition funnel. 12K combined season ticket holders